From cult to global icon
A journey through art, faith, and contemporary culture.
Documentary in development — Explore the project below
The Documentary: San Gennaro as You’ve Never Seen Him Before
This documentary offers an in-depth exploration of the transformation of Naples’ patron saint into a global symbol of contemporary pop culture.
Through a sophisticated narrative interwoven with art, music, and devotion, the film features insights from prominent artists and intellectuals across the globe.
From Naples to New York, Boston, São Paulo, Tokyo, and London, it traces the global diffusion of San Gennaro’s image through visual art, Baroque music, street art, and popular traditions.
Featuring exclusive interviews and cutting-edge animation, “San Gennaro Pop” investigates how faith, culture, and global marketing converge in the figure of a saint without borders
A journey from Naples to the world
The cult of San Gennaro crosses cities and cultures. Discover the documentary’s key locations and the global network of his devotees.CALL FOR ARTISTS
Join the visual journey of San Gennaro Pop
San Gennaro Pop is a documentary project and a cultural platform turning faith into image — and image into collective storytelling. If you are an artist, illustrator, photographer or visual designer and want to reinterpret San Gennaro as a global pop icon, we want to hear from you.
Voices from the world of art and culture
A collective project, with the voices and visions of those reshaping sacred imagery.
Deputazione della Real Cappella del Tesoro di San Gennaro
The Deputation is a lay organization that for over 500 years has had the task and responsibility of promoting the cult of San Gennaro and of safeguarding his relics—namely, the Bust containing the Saint's head and the case containing the ampoule containing his blood—and the Treasury, the priceless heritage of objects in gold, silver, bronze, and precious stones dedicated to the Saint and to the Eucharistic worship held in the Chapel.
Fondazione di comunità San Gennaro
The San Gennaro Community Foundation was established in 2014 out of the need for a community. For over 20 years, third sector organisations operating in the Rione Sanità district have been working together to meet the needs of an entire area.
Comicon
With over two decades of experience, COMICON stands as one of Europe's leading producers of pop culture events and content. They specialize in organizing festivals, producing exhibitions, representing artists, and publishing comics. The COMICON International Pop Culture Festival draws over 150,000 visitors annually to Naples, and in 2023, it will expand to Bergamo for a three-day festival, marking a significant milestone in its history.
Little italy UK
Little Italy UK is a young organisation made up of young Italians living in London who are trying to revive Italian cultural festivals and traditions. For the past two years, they have been organising the San Gennaro Fest London, which attracts a large audience from across the UK.
ACIB
ACIB (Associazione Culturale Italia-Brasile) was created in order to be an instrument that could act as a bridge between these territories apparently distant from each other but inextricably linked by cultural, family, social and economic ties, providing support and intermediation between people and companies that operate in the Italian-Brasilian field.
We communication
Founded in 2011, We Communication is an integrated communication agency specializing in film production, event management, and marketing solutions that connect Italy and Brazil. The agency has collaborated with major international brands and institutions, developing creative strategies, audiovisual content, and promotional campaigns.
Al One Srl
Established in 2011, Al One Srl is a pioneering audiovisual content production company that has consistently catered to an international audience, collaborating with major brands such as Fox International Channels USA, National Geographic, Nike, and A+E Networks. The company’s mission centers on innovative experimentation with languages, tools, techniques, and methods to craft its products.
FIgli di San Gennaro Inc.
The Sons of San Gennaro are the company that for years has organized the famous festival dedicated to the saint held in New York City.
Saint Gennaro Foundation of Boston
The San Gennaro Foundation of Boston has been organizing the feast of the saint in the North End, an Italian-American neighborhood north of Boston, since 2019. The philanthropic purposes of the fundraising during the feast make this event particularly interesting for our docu-film.
Village Art Picture
Village Art Pictures is a New York City production company representing producer-director Victor Mignatti for commercials, feature films, music videos, documentaries and branded films.
Join the journey
A saint, a symbol, a journey beyond borders.
San Gennaro Pop was born in Naples and speaks to the world.
Through faith, art, and global culture.
Follow the project, wherever you are.
San Gennaro Pop © 2025
Italian